I fully expected the twist from the media mongol when it comes to "Attachment Parenting." If something is not portrayed as controversial or scandalous, no one takes note and as a result, magazine purchases and subscriptions plummet. In fact, I have to congratulate Time on their illustration choice. If anyone were to ask me how to display a mom feeding a toddler in a way that would provoke shock and controversy, I don't know if I could have come up with an idea as effective as Time. The tall child, clothed in camouflage and combat boots (adding to the effect of aging the toddler), on a stool with a super model mom who has the demeanor that she could take on the world... The illustration was about as extreme as it could be at portraying Attachment Parenting.
Time had no objections to the stir it created. The cover, labeled by many as "provocative," drew in large crowds. The subscription sales doubled, Twitter trending boasted over 50,000 mentions and the Time Facebook Page received 43,000 likes. I have several concerns about the article and subsequent backlash that the model/mother and Attachment Parenting received. First, the view of this parenting choice was skewed. It depicted parenting as “extreme.” For individuals who have not had an opportunity to be exposed to or practice the principles of attachment, they may have been led to believe this dyad is posing as the Poster Child for the organization.
I also understand people may feel provoked to argue and revisit their platform about all the damage that was done via this cover, but I think our energy can be used more effectively.