Showing posts with label CAPPA. Show all posts
Showing posts with label CAPPA. Show all posts

Saturday, December 28, 2013

Teaching Breastfeeding through Simple Analogies

We have to realize how vague our breastfeeding descriptions are to those who are unfamiliar with "normal breastfeeding behavior." Statements like, "babies breastfeed often" or "expect baby to wake frequently" can be misinterpreted based on the mom's expectations and definitions of the terms. The more specific lactation educators and consultants can be, the more successful moms will be. I try to use one of the "7 Laws of the Teacher": Teach from the Known to the Unknown.

Analogies can bring education to the forefront and help new parents relate to breastfeeding in a tangible way. I have shared these analogies or "advertisements" over the past year, but thought I would gather a few of them up and share them in one blog. I hope these analogies help others to educate on breastfeeding and convey the message that breastfeeding is the standard infant feeding practice.

I often describe breastfeeding anatomy and philology with house-hold items moms are familiar with. They may not have studied pictures of Dr. Coopers's Anatomy of the Breast, or read Dr. Hartman's research on the Mammary gland, but they have handled a bottle of glue.

Different posters convey the same message.  Having a variety of presentations can help reach the visual or auditory learner.  Some people like a quick, easy-to-read visual, while others prefer more detail. Advertisers state that a message must be seen at least ten times by an individual before it is "recognized." I think many educators can relate to this statistic.  I often feel like I am saying the same thing over and over again.
Unfortunately, some moms have been told that something is "wrong" with their breasts.  It is easy to blame a vulnerable, hormonal postpartum mom for difficult latch issues.  I like to remind moms that the baby doesn't come out of the womb, look at her breasts and announce, "those aren't like the ones I've seen in magazines." Babies have no basis for comparison.  There is a huge variation of nipples across the land and this could be a problem if babies were meant to "nipple" feed, fortunately for all the nipple challenged mommies out there, babies "breast" feed. I tell moms that nipples are like snowflakes--there are no two exactly alike. 







Anatomy concerns span from nipple formation to breast size. This is an easy description of "cup" size that everyone can relate to. 
Once moms gain the confidence that they will have what it takes to breastfeed, the next obstacle is milk supply. If I had a nickle for every time I heard the statement, "your milk hasn't come in," I would be a millionaire. 

I remind mothers that even though their meals were withheld from them, the baby had a steady supply of nutrient.  I sometimes joke that if they had been at the Home Town Buffet all day, they wouldn't be hungry right away either.  I encourage them to practice skin-to-skin, nuzzling, cuddling and offering the breast; but not be be discouraged if the baby is not ferociously hungry or "crawling to the breast right away.  In fact, the Breast Crawl has been documented to take up to 90 minutes to spontaneously occur. 

I invented the Lactation Lanyards as teaching tools to help with bedside education.  Seeing a formula bottle gives the impression that the baby should consume the amount in the container.  It is empowering to show a mom an accurate size of the newborn's stomach capacity.  The Lactation Lanyards are available from the Birthing, Bonding and Breastfeeding Store. 

Once a mom understands that her body is not only capable of growing her baby, it is also capable of 
nurturing her baby, the next obstacle is often overcoming any difficulties.  Prevention is key.  The first preventative step is not giving into the recommendation to bottle feed, or offer "just one bottle."
What about the accurately diagnosed "insufficient mammary tissue" or complications from breast surgery. What are those moms to do?  We have set the options as "breast or bottle" rather than "breast AND bottle." Some is still better than none, and this analogy points to that truth. 

I have many other posters and reminders about breastfeeding and breast milk.  I am working on my 2014 analogies.  Feel free to share misconceptions that frustrate you in the lactation field.  I may be able to make a visual to correct the erroneous advice. I hope you will join me on my Facebook Page: Birthing, Bonding and Breastfeeding and share some of the evidence-based information we post with others. Some of the posters are available for framing from the BBB Store

Happy New Year and let's work together to tackle myths and fears in 2014!

Monday, May 20, 2013

It's Time to Make "Doula" a Household Name


What is a doula?  

How many times has a doula been asked that question? It is a profession rarely highlighted in career choices and fewer people understand the role of a doula than that of a dog walker.  The services that a doula performs are fundamental to birth, yet even Micorsoft places a red, squiggly line under the word, expressing ignorance of the vocation.  

I was confronted with naiveté of society recently while attending an adult baseball game.  The pitcher threw a fastball to the batter who hit a line drive straight back to him.  The pitcher neither ducked nor got his glove up in time--taking the ball directly above his brow.  He went back, meeting the mound with all his weight.  There were gasps from the stands and players began to swarm around the injured pitcher.  Within seconds, as the huddled group decided how to respond, a voice projected towards all the on-lookers, and someone yelled, "Get Christy Jo, she works in a hospital!"  If it wasn't such a somber time, I would have burst out laughing.  I was sitting next to a friend who was a RN, yet they call for the Lactation Consultant/Doula?  What diagnosis did they expect?  The only response I could have offered (in my field of expertise) is, "Put some breast milk on it!"  Of course I can joke about it now since the player was transported to the hospital, had a few tests performed, observed for a few hours, and then discharged.  As I recount this story, I validate the need for education on the work and scope of a doula. What is a doula?
I could offer the text book definition: 
doula [ˈduːlə]
n
(Medicine/Gynaecology & Obstetrics) a woman who is trained to provide support to women and their families during pregnancy, childbirth, and the period of time following the birth
[from Greek doule female slave]
But that would only perpetuate the anemic understanding of the term.  A doula's skills and services are as varied as the women who perform them. To describe a doula as merely a labor assistant is equivalent to describing a sculpture, painter, metal smith and musician as an "artist." Does that tern explain or adaquately portray the gifts and talents of Picasso, Rembrandt, Degas or Michelangelo--absolutely not.  The general term is an insult to the master of the clay, dictator of the canvass and matriarch of the Renaissance.  An artist is so much more than the word suggests, yet, I suppose it is a starting point.


What Are a Doula's Qualifications?

There are some general attributes that can be given to most doulas.  Doulas receive specific education in the perinatal field.  Training can come in the form of mentor-ships or formal education.  Many doulas have completed a certification program that holds them accountable to the certifying agency.  In order to complete certification, students must complete numerous steps--all which enhance the skills and knowledge of the doula.  Certification may involve taking a specific training course, completing reading assignments, fulfilling observational tasks, attending coalition/support groups, role playing. accomplishing research projects and passing an exam.  Certified doulas are also required to re-certify for maintenance of the title.  





Doulas Should be Hired Early in the Prenatal Period

Doulas realize the importance of establishing a relationship with clients prior to attending their birth.  This is as very vulnerable time for a woman, and trust is of the most importance.  It is crucial to learn the family’s history, mom's preferences and develop a comfortable friendship.  Doulas often offer prenatal classes to their clients as part of the doula service.  Once a client explains her ideal birth, the doula can begin working towards that goal during the prenatal meetings.  Doulas may teach clients birthing and laboring positions or relaxing techniques that can be practiced between meetings. A well-prepared client is empowered and confident as the "birth day" approaches. The more comfortable the clients are with the doula, the more at ease they will be at the birth. The prenatal investment is paramount to a tranquil birth.

"My advice to every dad, 'Get yourself a doula'!" Johnathan F.




Doulas take the role of servant to heart, offering emotional and physical support throughout labor.  They are a valuable part of the team in a home birth, birth center birth or hospital birth. Whether a mom chooses a natural or medicated birth, a doula is equipped with information to support the family.  Even in the case of a planned or emergency C-section, a trained professional at a mom's side provides a calming effect for everyone present. 

Doulas often advocate for the family and remind the laboring mom or couple of their predetermined birth choices.  They guard the birth from distractions and intrusions.  Doulas anticipate the needs of the birth coaches and laboring mother--offering ice, wiping a brow, massaging feet and securing additional blankets--but most importantly, a doula is present.



In a hospital setting, nurses are required to complete so many routine tasks, that they are denied the luxury of lingering at the laboring mother's side; in contrast, the labor doula offers the security and comfort of continuous companionship. So often questions arise when the medical staff are not in the room.  A doula can help to answer questions and offer confirmation that birth is proceeding as expected.  A doula not only interprets the birth for those present, but also anticipates the most likely imminent events. I have had fathers watch in amazement as their soul mates go through a transformation that they could have never imagined; and with a few encouraging and assuring words, they can return to a state of awe rather than one of panic and disbelief.  

Partners frequently grasp for ways to offer support and comfort to their soul mates.  A doula helps to guide the process.  The doula also offers a second pair of hands for relaxation and massage as well as relief for a partner that may need a few moments to refocus.  Sometimes couples are more comfortable with the doula taking on a larger role in the production.  I have been at births where I have been asked to perform a monologue only calling in extras during specific scenes.  The couples had a well-thought out plan that involved the doula coaching and comforting Mom, providing direction and soothing measures.  Dad was free to record the event, contact relatives and whisper in his wife's ear.  A doula is a servant, performing any task that makes the birth more comfortable, enjoyable and memorable for her clients. 

There is no right or wrong way for the doula to assist, as long as she is working within her scope.  Doulas understand that the birth and the decisions are at the discretion of their clients, they just serve to make the transition form womanhood to motherhood as smooth and enjoyable as possible.   


Does a Doula Make a Difference?
Studies have shown that the use of
a Doula during labor and delivery can have
the following beneficial effects:

  50% reduction in the cesarean rate
  25% shorter labor
  60% reduction in epidural requests
  40% reduction in pitocin use
  30% reduction in analgesia use
  40% reduction in forceps delivery
  Improved breastfeeding
  Satisfaction with birth experience
  Decreased postpartum depression

*Adapted from Mothering the Mother--
How a Doula Can Help You Have a Shorter, Easier and Healthier Birth by M.H. Klaus, J.H. Kennell, and P.H. Klaus; Addison-Wesley Publishing Co., New York (1993).


Let a Doula Be Your Epidural

There are far more benefits to having a doula at a birth than there are to having an epidural--yet only one of these are talked about at hospitals, in moms groups or in the main stream media.  That needs to change! Let's remind moms that they don't need to--nor should they--enter this time alone or unprepared.  Moms can take birth back, and doulas can help.

Author's Note: I have been in the perinatal field for over a dozen years.  Originally, I entered the field as a Lactation Consultant.  Many of my breastfeeding clients had issues that originated in the hospital. I quickly realized I wanted to spend a more time in the area of prevention to avoid the numerous  postpartum visits where I spent days, sometime even weeks fixing what could have been avoided in the first place. 

More information about Christy Jo's Doula Services or Doula Connect (a service that matches clients with doulas) can be found on her website 

Wednesday, September 21, 2011

Formula Marketing Exposed

The 2010 Pediatric Products Handbook by Mead Johnson boasted of a "new" formula.  What is this brand new miracle in a can?  It's a sleep aid for children.  Well, it doesn't read exactly like that, but the actual words under "Product Features" are even more frightening.  I photographed the page, because as skeptical as I am, I would want to see it for myself and I believe my readers deserve the same consideration.
The product, Enfamil Restful "contains a rice carbohydrate that is designed to gently THICKEN IN BABY'S TUMMY."  They say it like it's a good thing!   Enfamil is marketing this product "For Bedtime Feeding."


The product claims that this is a "natural way to help keep baby feeling satisfied"...it's all there, read it...as many times as it takes to believe it.  Since when is throwing starch into a bottle "natural"?  
As you are still shaking your head, read the section about "Long-Term Usage"...yep, they say it..."it can provide a sole source of nutrition for infants UP TO AGE 6 MONTHS! Moms are being encouraged to start their newborn out on this stuff in order to make "better sleep a better possibility."  This formula is also available at local WIC agencies.  I think more counseling needs to be done during appointments concerning this product.

What problems do I see with this marketing scheme?  Where do I start?  First, we are setting moms up to think babies are supposed to sleep through the night.  Most of us know, or have heard, about the importance of brain development during the waking hours.  We should not encourage newborns to go several hours without waking right after they are born.  This is detrimental to their growth and development.

Also, formula is supposed to mimic the gold standard, which of course is human milk.  What do we know about human milk and digestion?  The proteins in breastmilk are easily digested and human milk is processed quickly--requiring regular feedings (small, frequent meals--spaced out throughout the day--is even a recommendation for children and adults).  These small, regular feedings do not require the stomach to stretch to hold an abundance of food that must be processed over a long period of time.  Formula is far-from replicating breastmilk in this instance.

This type of formula and teaching is contributing to the obesity problem in our country.  A big meal before bed and letting an infant "sleep it off" is absolutely ridiculous.  

Why do I think Mead Johnson created this formula...because moms wanted it and it would be a huge money maker.  Parents are exhausted.  They want and need sleep.  Then they hear about a company that makes a product that will "help them get better sleep..." and the geniuses in the marketing division have a slogan to get these cans flying off the shelves.

The funny thing is, this formula has been around quite awhile.  Look back at the printed page.  Let me draw your attention to the bottom of the first paragraph.  "Enfamil Restfull is the same fourmulation as Enfamil A.R."  Really, this miracle has been around?  Yes, and it was successful at helping with spit up and doctors would often recommend it for reflux...okay, so why wasn't it a best seller?  The name.  Parents may not remember what AR does and what it stands for, but "Restfull" they understand.  Sleep...that's a word they would like to have back in their vocabulary, so... "A Star is Born" a gold star...confusing parents and causing them to rely on a sleep aid for their child.  The company did not invent anything new, they re-purposed something old...gave a face lift to a can, revived a recipe with a "sleep better" slogan.

What's in this can that helps a baby sleep so well?  According to the rules of ingredients, let's just check out the first four, to see what constitutes the greatest percentage of this product:
  1. Nonfat milk
  2. Vegetable oil
  3. Rice starch
  4. Lactose
Okay, it may make an infant sleep better at night, but I sure couldn't sleep knowing I had given this to my baby.  It is crucial that we educate well-meaning parents about the marketing tactics being used on them.  Parenting is a difficult job...we lose sleep when our children are infants, when they have the flu, when it's thundering outside, when they learn to drive...parents will have some sleepless nights and sacrifice a lot more than sleep for their children, but what they get in return is priceless.



It is not my goal to target formula in general, but the deceptive marketing strategies being used on new parents.  I believe we must be informed in order to make "informed decisions."  I hope you can use this information as a teaching tool for prenatal and new moms.  I have not had a mom, nutritionist or dietitian disagree with me about my concerns once I shared this information with them...share...inform...support...

If families need additional breastfeeding help, share a link with them or encourage them to contact a Lactation Consultant.

I have some more marketing and advertising tactics I am looking forward to sharing in the near future.  Stay tuned as I reveal what I have found in my research...

Christy Jo Hendricks, IBCLC, RLC CD(DONA), CLE
www.birthingandbreastfeeding.com


I will be providing a CAPPA CLE Training in October.  Would love to have more Lactation Educators sharing this information.  Find out about the Training on my Website.


Thursday, June 30, 2011

Communicating & Counseling Skills

I cannot stress the importance of good communication.  Lactation Consultants must be able to effectively communicate and counsel moms, dads, couples, families, pediatricians, obstetricians, communities, neighbors, etc...We have an agenda, like so many other professionals do, and how we communicate it will often cause others to accept or reject our message.

I recently listened to the speech "Love Wins" at the CAPPA Conference and agree with the philosophy in all areas of life...raising children, maintaining a good marriage, sharing faith, promoting lactation...  My husband always says, "the one who gets angry loses--the argument and their reputation."  There is never a good reason to use fear or intimidation to manipulate individuals or convince them to breastfeed.  We must apply the "Love Wins" principle when giving breastfeeding advice.  Put yourself in the mom's shoes.  Often postpartum moms are exhausted, confused, sad, weepy, in pain and lonely.  Be compassionate.  Be gentle.  Be reassuring.  Be comforting.  Be kind.  Behave!  I have heard statements made by LC's that make me cringe.  Of course these statements come from LC's that also have terrible bed-side manners.  Let's decide now to improve the reputation of the profession by always being gracious.  Remember, "people to not care how much you know until they know how much you care."

Besides being kind and using common sense, there are some effective tools to use in communication.  I want to share the 3 Step Counseling Model because it is easy to remember and it works!
Climbing the steps to communication success
Three Steps to Communication Success: 

  1. Ask OPEN-ENDED Questions (I don't necessarily like the connotation of the word, but because it rhymes with the other two steps, I remember this step by associating it with the word "interrogate").

Open-ended questions are questions that cannot be easily answered with a "yes" or "no" or other one-word answers.  My favorite open-ended question is "How do you feel about breastfeeding?"  That can really open communication up and help get to the root of the problem.  Remember, our goal is to meet the mother's needs and this is one way to pinpoint what direction you will need to go with your counseling.


While asking open-ended questions, help the dialogue by using the following four probing methods to confirm understanding:


1. Extending
Get the rest of the story; example: “Can you tell me a little more about how you feel about what your mother said?”
2. Clarifying
Make sure you understand what the client means; example: “When you say that breastfeeding may be embarrassing, are you saying you may be embarrassed, or those around you?"
3. Reflecting
Let the patient know you have heard what she has said; example: “So, you think your mother would disapprove?"
4. Re-directing

Move the patient to explore a different related subject; example: “Besides milk supply, what other concerns do you have about breastfeeding?”
Now that communication is flowing...remember to constantly use the second step
   
     2.  VALIDATE CONCERNS

This step encourages mom to continue opening up to you....it says, "you are not alone in your feelings." Get used to (genuinely) sharing that "a lot of moms feel the same way" or "I have heard several moms say this exact thing."  another way to validate is to share personal experience by stating, "I thought that very thing not too long ago..."  This step will become more comfortable with practice.  It is probably the most forgotten step, and the most necessary...never go on to the third step without first camping on this one!  A mom may confide that she doesn't feel like she is making enough milk for her child, and our first response may be to educate (the third and final step).  We may want to dive right in with "if baby is getting enough wet diapers..." if baby is gaining weight...baby looks health...etc.  By jumping right to educating, the mom is made to feel insignificant and shouts the message that her feelings are NOT valid.  It will kill a conversation and close doors to further counseling.  Take time to validate.
Okay, the step we are all so very good at...the last step in the sequence...
     
     3. EDUCATE

Here is where we get the opportunity to answer specific questions.  It is not the time to share everything we know about the topic.  We are not trying to overload the mom, but rather simplify her life by giving her specific advice.  Share in a loving-compassionate way the correct, accurate answer.  Once we have identified the real problem and have isolated the concern, we may address it and help the client get over this hurdle.  Also, a relationship has been established and the next time a problem arises, it will be much easier to get to the root of things since the client will feel comfortable sharing with you.  The client will know you really listened and she will feel like a person worthy of your time.  It is amazing the results that can come from being a good listener and by asking the right questions.  Counseling from the heart reaches the heart of the matter.

We also have to keep in mind when talking to adults to use methods that appeal to the adult learner.  The history and principles of teaching adult learners can be found on the web.  I have included a few to peruse at your convenience.


Communication is as much of our job as assessment and intervention; in fact, we may never get to the other aspects of our profession without proper communication.  This may not be a large portion of the IBCLC Exam, but it is a large portion of your vocation.  Practice.  Smile.  Be inviting in your personality.  Love others.  Be yourself. 

Looking forward to hearing about your successes,
Christy Jo Hendricks, IBCLC, Doula

For counseling the grieving mother, please be aware of local resources for your families
As you locate excellent resources, please advise so I can add them to my website under "resources"